Discover Tractor Mango Peach: Refreshing RTD Success
Executive Summary Tractor Beverage Co.'s organic Mango Peach ready-to-drink (RTD) beverage presents a compelling opportunity within the rapidly expanding RTD market. Its unique selling proposition (USP) – a delicious flavor profile combined with organic certification and sustainable packaging – positions it well to capture health-conscious consumers. However, success requires strategic marketing, focused distribution, and proactive risk mitigation. Key recommendations include targeted digital marketing campaigns, strategic retail partnerships, and exploring product line extensions....